“Content is king”, is usually all new bloggers hear when they ask a question about “how to get visitors”. Unfortunately it just doesn’t work as simple as that, there is a lot more you can do.

Of course, content is king. This saying (or how you would call it) is true, but content only is not king. You can write the best articles on your blog, but when those articles aren’t “offered” to potential visitors, they will never know it’s out there. Your article might get some hits, but it will never reach its full potential.

by wili_hybrid

In this article, I will give you 6 ways to promote your article and get the word out. These ways have been used to generate traffic to the articles I thought were interesting to the ‘web-savy’ crowd.

Pick Quality Articles Only

Here is a reminder. Any of the following ways can (or might) work when you follow this simple rule:

Only pick the articles you think are valuable for people in your niche.

You have to build a reputation for yourself in your niche and if you are promoting a “I have had a bad hair day” kind of entry, you will never be able to make a name for yourself and your blog.

When you promoted your “bad-hair-day” article and those visitors don’t like what they’ve read, they will never visit again. Simple as that, there is enough information out there.

But if you are promoting only your great, if not, awesome stuff, those people might visit again later to get more interesting information. They might subscribe to your RSS feed, bookmark your URL or send the link to a friend, and that is the goal you are chasing after in the end, right?

Social Media

Social media: You hear that all the time, right? Again, this usually only works when you’ve convinced social media users you are only publishing quality content. Those users will only Digg, Stumble or Float your article if they think its valuable for the users of these sites.

What you can do is add your own content to the social media sites and hope you make the front page, but you don’t have a change. You could also try to become friends with the so-called “power-users”. Like I said, those users want to add value to the community, so if you think your article is of any value to them and the community, try to come in contact with those people.

Be gentle, be helpful and don’t let them feel you are using them. You can also make new friends in the progress!

Add News To Related Blogs

This is the technique to generate buzz that worked great for me lately. Blogs with high traffic levels in my niche offers a ‘community news’ feature on their blog. These news feeds features the latest articles from around the niche and you can add your news as well.

Because many visitors of those blogs are interesting in related content they will check out that section and click anything interesting. It is really helpful for them and you will have a couple hundreds of people visiting your blog looking for interesting, yet related content. It is targeted traffic and it will kick-start your article.

Here is a great list that includes a number of blogs where you can add your news and articles.

Twitter

Twitter is one of those tools you can distract you from the work you have to do. But when used correctly, it can also bring in an amount of traffic to your new article.

You should try to get in contact via Twitter by adding friends, fellow bloggers, social media “power users”, commentators or any other people that visit your blog. You know those people are interesting in quality and interesting content, so when you have wrote an quality article, tell them about it via twitter!

This article will tell you exactly how to use twitter in a promotional way.

Email Related Bloggers

Bloggers that have chosen their niche close to yours are always interesting in quality articles that has value for themselves and their readers. If they think it has enough value, they might link to it in a blog post (like I do sometimes!).

If you apply this technique in a professional, yet personal way you might end up with link-love, new readers and a new blogger friend! (Don’t hesitate to contact me people!)

Internal Linking

When you have a blog that have many pages indexed in the search engine, you will get some visitors to your existing pages. What you can do to improve the bounce rate of your article/blog and to get those search engines visitors (the ones that visited your related article!) to your new and relevant article is by using internal linking.

Placing relevant new links on these existing pages can take a bit of time every time you wrote a new article but it can greatly improve your page views and it’ll help your readers to get to other relevant content. It doesn’t actually ‘promote’ your new article to new visitors, but it does make sure you get your visitors the relevant articles they need.

Do you have suggestions?

I am always interested in the thoughts of others, especially when I will benefit from it myself! If you use other promotion techniques you would like to share with me and/or the readers, don’t hesitate to leave a comment or contact me.

If you’ve found this article helpful, consider subscribing to my RSS feed for more updates, tutorials and articles!