It has been a long time since I’ve wrote something about search engine optimizing and today we will talk about Keywords. Keywords play an important role in your search engine results and therefore it’s important to learn everything about this vital part of your blog or website. So, when and where to use keywords?

Keywords in the Title

Using the right keywords in your title tag can produce the results you are looking for. If people search on a relevant keyword your descriptive title tag will seduce people to click on your link. A title is the first thing the searcher sees in a search result and if that title includes the keywords they are looking for, they might click the link.

But what is the right title format? You should always use the most important keyword(s) in your title because that’s where people are looking for. For example, if you article is about webdesign and colors, you could name your title “Effective Colors In Webdesign”. You have written an interesting title, and you used the most important keywords.

HTML

<title>Effective Colors In Webdesign</title>

Keywords in the Description

A searcher will see a description in the search engine results right under the title, and it’s a important factor that makes people click your link. You should also include you most important keywords here as well, but make the description an explanation of your title. If people aren’t sure your article is helpful for them, use the description to convince them.

Keywords in the description doesn’t help you rank better, it just gives more information about your page to the search engine user.

What is a good description? Let’s go back to our example: “Effective Colors in Webdesign”. We could use “With this article you will be provided excellent examples on how to use colors in webdesign. Colors which are effective and awesome to see.”. If our example article is about this subject, it will give you an explanation of the title, right?

HTML

<meta name="description" content="With this article you will be provided excellent examples on how to use colors in webdesign. Colors which are effective and awesome to see. " />

Specified Keywords

You can specify the keywords you would like to have your article ranked on. The search engines use that (together with the keywords in the title and description) to determine what you page is about. The META keyword tag doesn’t work in Google, but Yahoo! still uses this tag. It doesn’t do much, but everything can help.

I recently learned you should use every keyword you add to this META tag only once, because a search engine links every keyword to each other. Back to our example, the following META tags do the same for your article, and the first one isn’t very good. The second one is better.

Wrong

<meta name="keywords" content="Effective color Webdesign, Effective color, color webdesign, webdesign color, colors webdesign" />

Correct

<meta name="keywords" content="Effective, Color, Webdesign" />

Keywords in Content

Usually this shouldn’t become a point a searcher will notice, but a search engine definitely does. Keyword density is the ratio of keywords against the total number of words in your content. Your content should have a maximum of 5% keywords on your whole article. Five percent is not a low percentage: 1 on the 20 words should a keyword.

Anyway, you shouldn’t forget you are writing your content for your readers. Just don’t stuff your article full of keywords if that makes the story uninteresting to read. You should use keywords where they fit in and here’s another thing, if you use too many keywords you will be punished by the search engines for keyword stuffing.

Keywords in Tags

Search engines see the HTML of the content and they mark some words surrounded by tags as more important then others. h1, h2, h3 tags will tell your visitors they are the title of an article, the chapters or the sub-chapters. The search engine scans a page in the same way and therefore those h1, h2 and h3 tags will be marked as more important. Read more about heading tags here.

But there are more more-important tags. strong and italic(em) tags are more important then your normal paragraphs, because they tell your visitors they are more important. Those words jump out of the paragraph because there is more weight on them. The search engine values those words in the same way: they are more important. Many other “special” tags are valued different by search engines.

So, putting keywords in special tags will only value those words as more important, which is great for you if it’s used correctly.

Keywords are important in Search Engine Optimizing

You have learnt why keywords are important for your search engine results. The secret is to use keywords in a responsible, yet effective way to use the search engines in your advantage. You should do that!

If you find any more ways to use keywords, don’t hesitate to add a comment to the conversation.

HTML has many properties. There are a couple of them we don’t use that often and we will discuss one today. It is called the ABBR property and is used to explain and mark-up abbreviations. We bloggers write for the web and we shouldn’t forget the text should be understandable for everyone.

You might have seen news sites and information websites use this property. In the text, an abbreviation is underlined with a little gray and dashed line. When your mouse rolls over that link-look-alike, you come to the conclusion it is something else. An explanation about the abbreviation shows up. You might have seen this property more than you think.

Ok. But what is the point of using ABBR in your website? These arguments should convince you:

1. Better for Accessibility – Using ABBR properties in your website will only optimize the accessibility of your website. Some visitors might don’t know terms like “SQL”, “AI” or “NASA”. Look at yourself, do you know them all? You should try as hard as possible to make your content as accessible as possible.

2. Educate your visitors – Many websites and blogs are here to teach people with their knowledge. Those have different subjects and different visitors. When they are reading an article, everything should be clear about the topic. When acronyms or abbreviations aren’t clear enough, the visitor might do not understand the whole article.

3. Multiple purposes – Not only are you educating your visitors, you will make it easier for spell checkers, translators and speech synthesizers to understand the meaning of an abbreviation and therefore the meaning of a sentence.

4. Search engine optimizing – Another advantage is the search engine (yes, they are everywhere!). When you are using an abbreviation instead of a couple keywords, the SE isn’t totally clear what you mean and therefore they couldn’t display the most accurate data to their users.

When you are using the ABBR function in HTML, it will explain the abbreviation to the search engine as well and you have yourself an extra keyword. Always great, right?

How to use ABBR?

ABBR is not hard to use. It only uses the “title” tag to explain the abbreviation. As always, CSS is around the corner to style your ABBR tag in a way you prefer.

<abbr title="Structured Query Language">SQL</abbr>

When you add ABBR to an other “SQL” abbreviation elsewhere in the page, around it is everything you need to do.

When ABBR, and when Acronym?

Some abbreviations like “URL” and “SQL” are pronounced letter by letter by some, and as a normal word by others. The ABBR property should be used in these cases. Other abbreviations are just normal ‘words’ like “NAVO” or “ASAP”. Those should be surrounded by the acronym property.

<abbr title="Structured Query Language">SQL</abbr>
<acronym title="Naval Oceanographic Office">NAVO</acronym>

Disadvantages?

Everything has its disadvantages. The use on a blog or website has a major problem. Internet Explorer will not play along as it simply doesn’t recognize the property.

But there is a solution for Internet Explorer. We can add something extra HTML to the original codes:

<abbr title="Structured Query Language"><span class="abbr" title="Structured Query Language">SQL</span></abbr>

In Internet Explorer, ABBR isn’t recognized and therefore not styled. The extra span is there to get this done in another way. Below are the style declarations you should use if you want your visitors to think they are dealing with the original ABBR property:

abbr, acronym, .abbr {
  cursor: help;
  border-bottom: 1px dashed #ccc;
}

Conclusion

Internet Explorer is always bugging a webdesigner. All we can do is waiting until all IE users switch to a better browser. This is hard to achieve and in the meantime… We have to live with it.

I think the advantages of this property really are great, and the Internet Explorer problem is not that big. Thanks for your time.

There are a lot WordPress bloggers out there. You are probably one of them, as you are reading this article. For bloggers, a good way to gain traffic is to get indexed in search engines. When you are just starting out in bloggers-land, there is a lot to do in writing, but in search engine optimizing as well.

In this article, a part of WordPress that isn’t fully search engine friendly gets discussed. I am talking about Category pages, Tag pages and Archive pages. Google is still punishing wordpress blogs for having the so-called duplicated content.

What is duplicated content?

I think it is pretty easy to guess. Bloggers publish their content online, which means it is freely available for anyone interested. That’s the great thing of the web. But unfortunately, when it is accessible for that many people, the change exists people steal your articles and publish it on their own weblog. You hate this, but you can not do anything about it. Good for us, Google will punish them for you and will give the blog a rank penalty. Or even delete them from the search results.

You have a good idea what duplicated content is about, right?

But, what does that has to do with me?

Everything. No, I don’t mean you steal stuff. The WordPress blogging platform you are using have apart pages for the archives, categories and tags. Usually, in any of those pages, an excerpt of the original article is given to give your reader a general impression what your article is about.

Great thing, make people interested in your articles! Keep your visitors as long on your websites are you could, but don’t forget about the search engines! They do not like duplicated content, right? So, why are we using the exact same texts in 4 different pages?

By default, WordPress doesn’t have the functionality to provide a solution for this problem. To make your blog as search engine friendly as possible, we have to solve this problem. Or we might get in trouble as people talking about this issue here.

We know the problem. What about the solution?

The solution is not that hard to find. We need to tell the search engines we don’t want certain parts of the weblog shouldn’t be indexed. Of course, we have some HTML codes available doing the job. Add the following line of codes between the <head></head> tags.

Make sure you only add this line to the pages you don’t want to get indexed. It isn’t a good thing to block the search engines from your complete weblog!

Do you think a plugin is better for you? The guys from SEOlogs.com have developed such plugin. This plugin is very simple, it adds the <meta> tag to the parts of the blog you don’t want to get indexed.

Today, you have greatly improved the search engine friendliness of your blog!

This article is a beginners guide to heading tags in HTML and their search engine purpose.

This time we are going to talk about the heading tags you can use in HTML. To give you an example: h1, h2, h3, h4, h5, h6. These tags are used in HTML to define a heading or title.

The advantages of using heading tags?

Heading tags are used to create split content in parts to make things easier to read. It gets easier for the visitor to scan the document for the more important points of the article. A article with great use of heading tags could keep users reading on.

But there is more. Another great advantage of headings is the power it has in search engine optimizing. The search engines have accepted the use of headings and will give more value to this text in an article. A keyword-rich heading will significant improve your search engine visibility.

Which heading tag to choose from when looking from the SEO-aspect?

You have the choice between h1, h2 and all the way up to h6. The standard font-sizes vary between large and very small. h1 is the largest, and h6 is the smallest. The largest is the most important one and should be used only once in a single article or website. Using only one keyword-rich h1 tag will tell the search engine what your article or page is about.

The h2 tags should be used for sub-headings. To give you an example, this tag should be used to redivide the content described in the h1 tag. The content split by the h2 tag should be redivided by the h3 tag and so all the way down to h6.

Of course, a h1 is more important than h2 or h6. But a proper use of h2 and h3 tags will definitely improve the search engine visibility of your web page as well as a using h1.

A real example, please?

I have created an example which explains where to use what heading tag. And I’ve added some information behind it, to make sure you understand the meaning of each tags and what their purpose is in websites and articles.

In my opinion, it is the best to use the tags in the way of the example, when you want to make your website a bit search engine friendly.

Questions?

Shoot your questions at me via the contact page or drop your comment below.

We all would like to rank high in Google and other search engines. Most of the bloggers out there use the weblog software wordpress, which is a great search engine friendly based piece of software. Your theme has been optimized for the search engines and your pages show up. What you want and need is more visitors clicking through when they see your title and link. We aren’t discussing the titles today, but the link. This guide will help you creating quality permalinks in a minute.

What is a permalink?

Well, how should I explain permalinks. The best way should be with a example.

http://www.divitodesign.com/2008/03/how-you-should-write-quality-permalinks/

The colored and underlined part of the whole URL is the permalink. The other part is just the domain. Everything that is typed after the domain is your permalink.

Why is this permalink important?

A quality permalink is important because it could give you a couple extra keywords and therefore improve your ranking. In the results keywords are bolded. Look below for an example (search query; Overflow CSS)

As you can see; the green URL has a bolded area as well. This means the words in the URL are also counted as keywords. Conclusion: Google thinks keywords in permalinks can be used to improve your visibility in search engines.

When I look at my own search behavior, I usually look for the title and look how many parts of the entry are bolded. How more, how faster I click the link. Those extra keywords in the URL are going to help you improve to guide the searchers onto YOUR web page.

Many of you are using WordPress and guess what: The options to change your default permalink exists.

Ready? Set. Go!

This guide has been written when using WordPress version 2.1.3. Future versions of WordPress shouldn’t change much in the approach.

1. Log in to your AdminCP.
2. Select Options
3. Select “Permalinks”
4. Take a look at the image below. You should select the “Custom, specify below” radio button:

As you can see, my permalinks are built on the /year/month/post principle.

5. Type the tags you’d like included in your permalink. More tags can be found on the wordpress permalinks page.

You do not only improve your search engine visibility with this SEO trick, you will also improve your accessibility. Your users know exactly where they are when they take a short look at the URL. Quality permalinks are better than the WordPress’ default ?p=123 ones. Now you understand you have an important task to do to improve search engine results placement, as well as guiding those searchers to your website.

Every blog should provide their visitors with the most pleasant experience. Content is the most important part of a blog, as this is where visitors are coming for. Without this content a blog will never become a success. How this content is displayed and how easy it is to navigate that blog plays a serious part at keeping visitors. A user-friendly theme in combination with great content will give your readers trust and interest, which will most likely bring them back for more.

As mentioned, a blog design should be designed for its users. You could ask for the user’s needs before starting the developing process, to find out what they are looking for in your blog. You’ll come out better: User-friendly and at the same time, it is a pleasure for the eye.

This article describes what users are looking for and how you can improve your design and more important your blog (and your visitor base).

1. Accessibility

Important part. Not all visitors use the same device, computer, browser, and/or settings. Maybe, your weblog is not visualized the way you or your designer wanted to. Some users might have disabled images or JavaScript, some might have a 800×600 resolution. You should prepare for this, make sure they can read the content and view the site as good as possible. Remember, you are publishing for all users and it should be your goal to let everyone read your content. Read more accessibility tips.

2. Organize your page

When a user lets his eyes go over a page, he should see the important things first. Users are looking for content. Make sure they see content. The most blog readers start looking for the navigation, the RSS feed link or button, your categories or a search form. To make your weblog as organized and user-friendly as possible, make sure those items are in sight.

3. Information

Your visitors do visit your weblog for a reason. This reason can vary: one weblog has some great articles on webdesign, others on music and another on Prison Break. Your task is to place all the content you feel your visitors need right in front of their eyes. They’ll find the content they need fast and they are satisfied. Again, content is the most important part of a blog, so make sure you have it.

4. Advertisements

Watch out for advertisements. It is nice to make some money of your blog, but make sure you don’t cram your content full of advertisements. Users aren’t coming for the ads, they are coming for your content. If you want people to advertise, organize the ads and spread them over your whole page. In my opinion, you should leave the content as readable as possible. A weblog (ea. my weblog) lives from its visitors and if you press to many advertisements to their chest they might leave and never come back.

5. Cluttering

Users scan a page, but they also scan an article for useful information. A proper use of bold texts, images and headings will separate the article in information blocks and makes sure the readers pay attention to the most important information and/or keywords of the article.

Some smaller points

6. Navigation – Users want to move around a weblog the way they like. They need info, so make sure you ordered your content under the right navigation items to let your users find information fast.
7. Loading time – Not everyone is on a very fast cable connection. Optimize your design to load fast with every connection. Users navigate away when it takes to long.
8. Sitemap – A sitemap is especially with larger blogs, a must-have. With one click, your visitor can view all information on your blog. This is seach engine friendly.
9. Page title – Use a page title which describes the content the page is loaded with. An example: “How can you make your blog user-friendly – Divitodesign.com”. There’s a smart plugin available to do this for you.

Interested in more?

I hope you enjoyed this post and learned something. You could subscribe to my RSS reader and read articles as soon as I post them!

In todays lesson, I’ll explain how to redirect pages search engine friendly with htaccess. Never loose pagerank and never get penalty’s for duplicating content and/or wrong redirecting again! Read on.

Introduction

I had a problem a couple days back. My blog should be moved from http://www.divitodesign.com/blog to http://www.divitodesign.com/, but I didn’t know how to do this a proper way: a search engine friendly way. Of course, I didn’t want to get any penalty’s for duplication content or any other nasty stuff. I searched Google, and I found a interesting way to do this. It works fine and I’ll explain it to you in this tutorial.

Why not redirect via HTML?

Why should you use .htaccess to redirect? Why not use the simple HTML redirect? For the normal webmaster, the HTML way is much easier because you don’t know anything about the other one. It might be easier but this isn’t really true. Take a moment to learn and it gets even more simple then the HTML one!

So, why not use HTML redirects in search-engine-friendly pages. In the past, HTML redirecting was used by spammers to deceive the SE’s. This black-hat-search-engine-optimization trick is called Cloaking. As you all know, the search engines aren’t stupid and today a HTML redirect gets a penalty. Therefore, we are going to use an other and better way.

Explaining the 301 redirect

The redirect we are going to use is the so-called “301 redirect”. Normally, when someone visits a webpage they’ll get code 200 (green light everything is OK). We have moved this original file and we want the visitors of the old page to not see a 404 code (an error page). Because simply they will not come back. More important; the Search Engines are visitors as well and when they see a 404 error, they’ll delete this webpage from the search results. We are going to tell the SE’s the page is moved permanently and tell them its new home (with a 301 code).

Step by Step

Make sure you are on a Apache server, this method will not work on a Windows based hosting solution.

- Create a new file in the root directory of your website. You should name this file “.htaccess” (don’t forget there shouldn’t be anything before the dot).
- Open the file with a plain text editor like Notepad
- Add the following codes to the file:

Redirect 301 /old/directory/file.html http://www.website.com/new/directory/file.html

Explanation

Here is a small explanation. Redirect will simply do the redirect. 301 tells the search engine the page is moved permanently. /old/directory/file.html is the path to the old file. Do NOT use “http://www.website.com”, it will not work. http://www.website.com/new/directory/file.html is the URL the new page is located.

Conclusion

Now you know how to do this little trick. I guess it is even more simple then the HTML redirect. I hope you’ve learned something in today’s lesson.

As I wrote an article on On-site search engine optimizing, I thought it was time to write one on Off-site SEO work as well. This article will cover the basic points, as I’m not a professional in SEO work either. In some time, I’ll write a new one, with some more and handy tips to get you great and valuable backlinks.

So what’s the basic idea behind Off-site search engine optimizing? Google always wanted to provide their users with the best and most relevant search results. So they developed a system called PageRank. This system splits important websites from the not-important ones. It tracks the important websites by finding out how many websites are linking to the site. Example: When one site, On-site optimized for the keyword web articles, with 1000 backlinks, will be ending up higher on the search query web articles then a website, optimized for the same keyword, with only 10 backlinks. Do you understand the principle? If not, read Wikipedia.

What’s included?

- Create great content
- Link exchange
- Directory submission
- Forum signatures

Create great content

I think great content is a good way to create a great website. You can be the best in SEO and let your website rank high on the search engines. People will find your website, but what if they don’t find anything useful for them? They will leave right away and might find a website with more information. I think you should find a balance between SEO work and content writing. After all, you are writing your content and/or articles for your visitors (well, I am).

There are enough websites out there who are looking to provide the best resources for their visitors. People with those websites might find your article an interesting add-on for their website and visitors and add a link to your article or website. There you have a quality backlink, because you’ll receive a link from a website with the same subject. Another thing that’s great from such a link is that it isn’t a link exchange, but a one-way link. SE’s will see those links as a greater valuable one.

Link exchange

You definitely aren’t the only website out there with the same subject. Why not make use of this and email the owners of the other sites, with the question to do a link exchange. You’ll add their links to your website, and they’ll add yours to their sites. What’s the problem with that? As you read before, one-way links are more valuable as a link exchange, but this is a great way to receive links to.

So, how can you do this? Well, search Google or any other search engine with the subject of your website! When you find some, send them a professional looking email and ask for a link exchange. But, you should be realistic. Large websites might not be interested in having your link on their website, because you don’t have much to offer them for now. But you can try it right? You might be lucky and get a link from someone with a Pagerank 6 website.

Directory submission

Another way to get you a few backlinks is to add your website to directory websites with pagerank 4+. Of course, the higher the pagerank, the better your backlink is. Don’t get too excited: there are free directories, as well as paid ones. Paid ones usually have the best ‘deeplink’.

Let me explain what ‘deeplinks’ are. As the word suggest, they are links ‘deeper’ inside the website. Example; When you have the homepage and you should click on the category ‘Web’, and after that you go to the subcategory ‘Web development’. The homepage has pagerank 6, the category ‘Web’ has pagerank 3 and the subcategory ‘Web development’ has pagerank 1. Page 5 of this subcategory has pagerank zero. Page 5 of this subcategory is a good example of what a deeplink is.

Your link on that page does a little, or doesn’t improve your pagerank at all. Google might not even spider the link and it’ll not call the link a backlink to your website.

What you can do to get a couple good directories is to find someone who wants to do it for you. They usually have a good and complete list of directories where you should add your website too. After they manually added them to the directories, you’ll get a report on what they did. It’ll cost you almost nothing, 5$ for 200 directories submissions, while saving you a lot of work.

Forum signatures

I’ve picked up a great tip lately. I know it was handy to be using forum signatures for Search Engine Optimizing. You might have been to forums in the past, where you enjoyed hanging out and posted often. Digg up your username and password! When having 2000 posts, they all include a signature. When you add a link to your website in your signature, the forum will automatically update the signature on all those pages you posted on. You can understand, when having 2000 posts, this will make a whole lot pages linking to your website.

When you didn’t have any of these accounts, why not make an account on a couple communities and participate in all different subjects. The best is to find communities with the same subject as your own website. This increases your knowledge in that subject and when you use a good signature, with a couple links, it’s good for your own website too. You might even get some extra visitors from those signatures.

Conclusion

As you can read, these are a couple smart tips to help you boost your Pagerank and search engine position. Of course, there are a lot more techniques, but these are great to start with. When you have enjoyed reading this, read my article on Onsite Search Engine Optimizing as well, because that’s a good attentions point too. Thanks for reading and watch out for the next one.

Since this blog’s main subjects are standards and web design, SEO or Search Engine Optimizing is an important part of the world wide web too. This article will tell you what and how to optimize your websites for all major search engines.

First I’ll give you some information on offsite and onsite SEO and later on I’ll give you some tip how you could improve your websites.

What is SEO?

My definition of SEO is all the work you do to get your website a high(er) search engine ranking. The difference between offsite and onsite is guessable in my opinion. Onsite is making enhancements to your HTML or PHP web pages. The reason for this is very simple, of course, you want a search engine to recognize the important content (titles, keywords) when crawling your site.

If you didn’t optimize your content and design, the SE will collect insufficient data and this might mean you don’t get the visitors you are looking for. Alright, we continue on the offsite term. Offsite SEO isn’t something you do on the page, but its main goal is to make sure SE’s think your site is an important one.

What is Offsite SEO work?

There are different ways, but the most used is link building. When another ‘big’ website links to yours, SE’s will think your page is important. The more links your website gets, the higher your rank is in the search engines. The best for your website is to do both offsite as onsite SEO.

In this article I’ll show you some smart and easy things you could do to improve your page structure. What I show you here below is what I use myself too. Remember, a browser and search engine isn’t a real person!

What isn’t really a subject on SEO, but what is very important for your webpage, is validating your webpage. You first should make sure your site looks perfect in all browsers. You can validate your xHTML here and your CSS here.

Subjects

- Make good use of keywords
- A good title and site description
- The use of H1′s and H2′s tags
- Add ‘title’ tags to links, ‘alt’ tags to your images

Make good use of keywords

When people search on search engines, they search by keywords. If you don’t have enough keywords or even any at all, they will not find you. Don’t use too many either, SE’s can give your website penalties for that. Always try to blend in your keywords in your content. We’ll talk on that later when we get to subject ‘H1 and H2′.

I’ll give you a code you should use in your webpage. A Meta tag. Use this code to point out ‘standard’ keywords for that webpage.

Don’t add to many keywords in the Meta tag. You should use only your most important keywords. This tag should be added between the tags on your webpage.

But the best way to use keywords is to use them in your content. If you are writing a article on Doctypes, you should add keywords like ‘Doctype’ or ‘DTD’ to your content. The search engines will look through your page, and sees a lot of those keywords. This way, search engines can better determine the page is important.

A good title and description

A good title is important too. Let’s say you are looking for web design books, and you search for it through Google’s SE. In this example, result #1 is a website that sells web design books, but the title and description says this:

Title: ‘Writing books, business books for sale now!’
Description: We are selling all different books, from writing books to business.

Result #5 has some other title and description.

Title: ‘Web design books, most subjects available!’ Store name
Description: We are specialists in web design books. We have most books in stock.

What do you think? Do you go for #1 or #5? The most people will go in this case for the one with the better store description and title. This happens all the time on all different subjects, so it is important to have a good title and description.

Usually, I build my titles like this:
Description with my most important keyword or tagline – Sitename

The codes you should use to add a title to your site are these:

Place these codes between the tags.

If you want to add a description to your website too, add the following codes, between your tags too.

The use of h1 and h2 tags

As you already read, your webpage always should have titles and that your content includes keywords too. But there is another way to let SE’s know what a page is about. I’ll explain why to use h1 or h2 tags. h1 h6 tags are headings. H1 is the biggest, and the smallest. H1 defines the most important heading, in our case, the most important keyword. Using h1′s on your page, you’ll tell search engines this is the ‘content heading’ and one of the most important lines of content.

Therefore h1 should always include your head keyword. H2′s is the most important heading after h1. You should use these in your content as ‘subheadings’. The keywords that aren’t your websites top-priority should be included in this heading.

Add ‘titles’ to your links and ‘alts’ to your images

When someone rolls over your link, they will not see any ‘description’. When you roll over an image, you might see an ‘alt’ text. When you want to call for an ‘alt’ on links, you should use ‘titles’. This title is better for your website’s accessibility and is a great for search engines too.

Think of it this way. You are getting an extra free keyword you don’t even see on your webpage! The SE’s won’t recognize it as an extra keyword, but they see it as clearing up what the link is linking to.

If you want to add a title tag to your link, please follow this way:

SEO Lesson

You see you have got 3 times the word SEO now. If this was your keyword, you simply have one extra in the link its ‘title’.

This same trick goes with images. Now, don’t use a ‘title’, but use an ‘alt’ tag instead. When you know roll over an image, it’ll clear up what the image is about to the search engines. And you get your extra keyword(s).

You’ve hit the SEO jackpot three times.

Conclusion

If you haven’t thought of points like these before, study this article. It’ll help you develop your websites as they become visible in the search engines. Remember, you should do offsite SEO work too. Let me know what are your thoughts on this subjects, and possible improvements.

Thanks for reading!